Grew the deposits over all the original goal.
Saved on marketing efficiencies.
Attained high levels of customer satisfaction and service.
When Midwest BankCentre, a community bank in St. Louis, launched the digital-first Rising Bank in February, it joined the ranks of other financial companies generally large players such as JPMorgan Chase, Wells Fargo and MUFG Union Bank that have created separate, digital-only brands. Unlike them, the $1.9 billion-asset Midwest hopes to keep a community bank feel at the internet-only unit. ITWox helps organize our thoughts about this and deliver this package that provides optimal customer experience; that’s our goal and minimize our costs over the long term.