The number of visitors to the website increased.
Boost brand awareness and improve digital services.
Increase the efficiency of customer onboarding.
Flushing Bank provides banking services for consumers, businesses, and public entities in New York. It offers consumer banking services, including checking, savings, money market, individual retirement accounts, and certificates of deposit; and retirement planning, tax-deferred investing, education planning, and estate planning services.
Flushing bank legacy site was needed to be updated to more user friendly and enhancing it to make it digitalised from a look and feel perspective. As per customer increase in mobile devices usage, there was much need for a mobile version of the flushing bank site by making it responsive.
ITWox worked with the bank to analyze their market vision for product distribution and their deposit goals. After the evaluation, ITWox developed a customized digital transformation plan, outlined the technology and tools required to accomplish those goals. ITWox introduced various Fintech companies to augment the strategy and worked with the bank to get stakeholder approvals. With Board approval, they designed the digital bank workflow, managed the website development, and recommended the best products for the new customer experience. ITWox developed the marketing campaigns and the analytics required to efficiently manage the digital channel, as well as making ongoing improvement recommendations to the bank.
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